Mapei reinvents modern soul

This beautiful swedish-american singer is the first guest of The Lazy Factory music section. She is best known for her single Don’t wait.

Her indie pop/soul style is the new version of indie music we want to hear. Sweden always offers a lot of new special artists with new types of sound, as Robyn and Lykke Li. But it is difficult to mix what is on vogue with something so polished as soul music. In her songs we hear the Nineties’ scratch with the modern electronic beat; the result is danceable and not noisy at all. But the similarity with Lauryn Hill’s voice is a bit inconvenient: we know that is difficult to accept something that only seems to be as the Queen of the Nineties hip hop voice. Although her work remains a pleasant thing with interesting music ideas.

We know that Mapei was also Lykke Li roommate in New York: maybe was her promising friend her inspiration for her first album Hey Hey, released in 2014 in Sweden. Good success in the U.S. and in Sweden, but not good in the rest of Europe. X Factor Italia gave her first single Don’t wait a tribute in 2015, but it was not enough for the italian public. Let’s wait and hope for a new album with the same determination and modern sonorities.

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